Overview:

Epic Playdate worked with DTC-brand, SAM+LEO, to design the packaging for its suite of all-natural vitamins. Inspired by the daily life grind of Gen Alpha and Gen Z, we used bright colors and icons to appeal to these socially-conscious and mission-driven generations.

Client:
SAM+LEO

Vertical:
Direct-to-Consumer e-commerce, retail, beauty product, wellness product

Scope of Work:
• CPG Design
• Brand Strategy

Go-Live:
February 2023