Overview:

Nike’s Web3-native studio, dotSWOOSH, debuted its inaugural event with the #YourForce1 campaign. The brief was only open to .swoosh holders (aka utility).

The 8-slide campaign offered quite a unique reward: What if that virtual creation became part of the first ever .SWOOSH collection?

With Epic Playdate’s main narrative atelier storytelling lens, we believe it’s your life, your story.

Submission:
dotSWOOSH

Vertical:
Web3-native, Creative & Community
Studio

Scope of Work:
• Brand Positioning
• Art Direction

Go-Live:
January 2023

WOMEN IN FINTECH