Epic Playdate led the vision, build, and launch of AVVY Magazine — a first-of-its-kind print and digital publication dedicated to avatar fashion, digital identity, and self-expression in the Roblox universe and beyond.

From naming to narrative, we crafted the brand from the ground up—developing its editorial voice, visual identity, and strategic positioning to stand at the intersection of gaming, style, and Gen Z/Alpha culture.

We designed and launched a dynamic digital platform using custom 3D production techniques, creating a storytelling experience that feels immersive, playful, and fashion-forward. As editorial and marketing leads, we shaped every piece of content to resonate with this new generation of tastemakers.

Beyond launch, we focused on building community—fostering cultural credibility and emotional connection through strategic outreach, social storytelling, and platform design built to evolve alongside its audience.